Tory MP Julian Brazier said: 'This looks just like an advertisement for washing powder. It is very worrying. It is yet another example of Labour abandoning civil society' and another Tory, Nadine Dorries, said: 'The poster looks as though it's designed to market something as benign and attractive as sweets, sending entirely the wrong moral message'. Could there be an election coming up?
26 April 2012: There's an update on this story here. A pilot scheme found a significant drop in emergency contraception after the launch of over-the-counter pill access. The study by NHS South East London judged the scheme a success. Its report also recommended providing the service to girls from the age of 13 as a way of helping to reduce teenage pregnancies. Inevitably, the Christian Medical Fellowship wheeled out its same old objections.